Podcast

Episode 59: Mass Influence, with Teresa de Grosbois

Teresa de Grosbois is a 4x Bestselling Author and an International Speaker sought by entrepreneurs and large corporations wanting to better understand how local word of mouth can suddenly turn into an epidemic. Specializing in the topics of influence and success, Teresa has a proven track-record in understanding word of mouth epidemics having taken three books to best-seller status in only 8 months. Her book Mass Influence hit #1 international bestseller status in North America and Europe on the same day it launched. Teresa teaches business and marketing courses around the globe. As the Chair of the Evolutionary Business Council, Teresa leads an international, invitation-only council of speakers.

What you’ll learn about in this episode:

  • The goal of the Evolutionary Business Council, which Teresa is a part of
  • Key principles of influence to improve networking in the marketplace
  • How everyone has influence, and how to start thinking about mass influence
  • What it means that the main currency of influence is influence itself
  • Differences between authentic and inauthentic influence
  • The fascinating thing about influence that makes it priceless
  • Who the most influential people at a networking event are
  • A mistake many people make when trying to gain mass influence as opposed to one on one networking
  • How to gain influence from a highly influential person
  • The heart of influence and why it might be different than what you think
  • Reasons you should think twice before giving someone your book to read
  • Understanding the etiquette of highly influential people as well as learning to accept constructive criticism from them
  • The path Teresa took to work with influential people and what it was like for Teresa to transition to a completely different field
  • Benefits of just leaning in and getting started when starting something new – why you need to start taking action on your dreams
  • Why you need to make a commitment to yourself before anything else
  • Avoiding the premature ask and when it’s okay to ask for what you really want
  • Why it’s okay to only focus on where you authentically fit in

Ways to contact Teresa:

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Canada


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Calgary, AB


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Toronto, ON


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